Creative Partner
Not Just Your Agency.
Not Just Your Agency.
Not Just Your Agency.
Your Creative Drive.
Your Creative Drive.
Your Creative Drive.
Your Swiss Agency for Video-, Photoproduction, Branding and Social Media.
Your Swiss Agency for Video-, Photoproduction, Branding and Social Media.
"They understood our brand before they touched a camera."
"They understood our brand before they touched a camera."
Hubert ummels · Owner & Founder GameChangers
Hubert ummels · Owner & Founder GameChangers
Strategy
Strategy
Branding
Branding
Video
Video
Photo
Photo
Web
Web
Social
Social
Not three agencies.
Journal
Insights from the studio
Insights from the studio
Thoughts on photo, video, branding, and the work behind it.

Branding

Branding
Why the Polished Hero Video Has Had Its Day: The Shift to Raw, Real Content
Why the Polished Hero Video Has Had Its Day: The Shift to Raw, Real Content
Drone shots, generic music, perfectly staged hero videos – that look is losing its impact in 2026. Why raw, real footage now builds more trust and reach, and what that means for businesses and hotels in Zug and Zurich.
Drone shots, generic music, perfectly staged hero videos – that look is losing its impact in 2026. Why raw, real footage now builds more trust and reach, and what that means for businesses and hotels in Zug and Zurich.

Social Media
Web
Branding
Google Now Shows Instagram Posts in Search: What This Means for Your Brand
Google Now Shows Instagram Posts in Search: What This Means for Your Brand
Since July 2025, Google has been indexing public Instagram posts and Reels in search results. What this means for businesses and how social media and website SEO now reinforce each other.
Since July 2025, Google has been indexing public Instagram posts and Reels in search results. What this means for businesses and how social media and website SEO now reinforce each other.

Branding
Social Media

Branding
Social Media
Do AI-Generated Images and Videos Need to Be Labelled from August 2026? What Swiss Businesses Should Know
Do AI-Generated Images and Videos Need to Be Labelled from August 2026? What Swiss Businesses Should Know
From 2 August 2026, new EU transparency rules apply to AI-generated content. What this actually means for social media content, ad imagery, and video from Swiss businesses and hotels – explained clearly.
From 2 August 2026, new EU transparency rules apply to AI-generated content. What this actually means for social media content, ad imagery, and video from Swiss businesses and hotels – explained clearly.





